HUB-IN Webinar: Business & Financing Models For Tomorrow’s Heritage

HUB-IN | Webinar: Business & Financing Models For Tomorrow’s Heritage

HUB-IN : The Pan-European Project

HUB-IN is a large-scale European project centered around the transformation of historic urban areas (HUAs). HUB-IN (Hubs of Innovation and Entrepreneurship for the Transformation of Historic Urban Areas) aims to stimulate innovation and entrepreneurship in these historic urban landscapes, taking the unique cultural and social identity of these areas as its starting point.

HUB-IN adopts the innovation and entrepreneurship as the main drivers of urban regeneration in HUAs and it is fully aligned with the International Agendas for Cultural Sustainable Development (UNESCO) and Cultural Heritage Strategy (Council Europe).

Being the indispensable partners, CrowdfundingHub and the Municipality of Utrecht together contribute substantially to the HUB-IN project thanks to our expertise on entrepreneurship and alternative finance. Together we provide alternative solutions and consulting service to help with the HUB-IN project.

Webinar in the form of online-talk

This one-hour webinar will be structured as an online talk presenting different voices about inclusive and sustainable urban regeneration processes in underused heritage areas in European Cities. Three different approaches to business models and financing systems will be presented, stemming from sister projects HUB-IN, Centrinno, and T-Factor. The cases are wrapped in a single fictional storyline that develops into the event program.

Can Jane save her city’s old factory? Being a young entrepreneur from a mid-sized European city, Jane is fully dedicated to turning the abandoned building into a flourishing place – a vibrant destination that people and businesses want to be a part of. But the journey is difficult and along the way Jane finds more questions than answers:

  • How can we take the abandoned factory back to the days when it was a thriving community ?
  • Can we turn it into a sustainable, inclusive, and beautiful space?
  • Why are some old buildings coming back to life while others are not?

In just 60 minutes, the HUB-IN webinar will bring together the best of three European projects, and active audience members, to help Jane save the old factory.

HUB-IN Webinar: Business & Financing Models For Tomorrow’s Heritage

HUB-IN Webinar: Business & Financing Models For Tomorrow’s Heritage


The webinar will take place on 9th June, 2022, from 11h00 A.M. to 12h00 P.M. (CEST)

Registration is now open HERE.


11h00 – 11h05: Introduction. Brian Smith, Heritage Europe & Allison Le Corre (as Jane), Energy Cities

11h05 – 11h20: The Story of Volumes. Francesco Cingolani, Volumes.

11h20 – 11h35: The potential of meanwhile / temporary spaces. Alejandra Castro, TU Dortmund University.

11h35 – 11h50: The power of communities and entrepreneurship. Pieter van de Glind, CrowdfundingHub.

11h50 – 12h00: Conclusions. Brian Smith, Heritage Europe & Allison Le Corre (as Jane), Energy Cities.


Pieter van de Glind (CrowdfundingHub)

Pieter van de Glind - HUB-IN Expert

Pieter van de Glind: HUB-IN Expert, Speaker of the Webinar

Pieter van de Glind is a senior advisor at the CrowdfundingHub and co-founder of the Sharing Cities Alliance. He has a decade of professional experience in the sharing economy and urban development. Pieter authored several publications and gave +250 keynotes in more than 25 countries. His deep knowledge on sharing, digital platforms and new financial models empowers communities, business and governments to move forward on their goals.

Currently, Pieter is applying community finance models to a dozen cities from around the world to boost sustainable and inclusive urban regeneration, and within Europe’s transportation and mobility sector, to accelerate the uptake of sustainable solutions.


Alejandra Castro (TU Dortmund University)

Alejandra Castro is a researcher at the Social Research Centre of the Faculty of Social Sciences in TU Dortmund University. She studied Environmental Science in the Autonomous University of Baja California, and earned her first master’s degree as an Erasmus + Scholar in Aalborg University, Aveiro University, and the Autonomous University of Barcelona, then specialized in Urban Transformations at TU Dortmund. She specialises in the study of temporary urbanism as a tool for transformations, and is passionate about understanding how we can use impact frameworks to assess the influence of temporary uses in sustainability transitions and social innovation.

Francesco Cingolani (Volumes)

Francesco Cingolani is the co-founder and director of Volumes, a global innovation laboratory based in Paris committed to supporting the emergence of local ecosystems for positive impact through research, consulting and training in the field of social innovation, circular economy, sustainable food and digital fabrication. Francesco lives between Paris and Italy, where he started an NGO to convert the semi-abandoned baroque Villa Buonaccorsi into a civic laboratory to shape the future of Europe. Being an architect and engineer, Francesco is also committed to making the construction sector a more sustainable industry. For that, he has founded Design by Data, the first master in France for Computational Design and Construction Technology and he just started Driven, the first worldwide startup studio for the construction industry. Francesco sits on the supervisory board of the Fab City Foundation, a global network of 41 cities committed to produce (almost) everything they consume by 2054.

Join the HUB-IN webinar and register NOW!